About Us

Altitude Entertainment is the events and promotions arm of Altoona Mirror, an established media and marketing company with newspaper, digital, glossy magazine, printing and agency interests. The connection to the Mirror gives Altitude access to creative marketing and promotional resources that most promoters lack. But with its own identity, Altitude is more agile than the Mirror and can react quickly to market opportunities. Altitude Entertainment and the Altoona Mirror are committed to bringing quality, nationally-recognized talent to west-central Pennsylvania. We have access to the facilities and the promotional power to accomplish this goal.

What We Do

  • Planning, production and execution of concerts, festivals, vendor shows, lifestyle expos, celebrity speakers.
  • Planning, production and execution of various Altoona Mirror community events.
  • Production of commercial audio and video for client, the Mirror and its sister companies for use on TV, radio, digital signage, online and social media.
  • Seek out profitable corporate/business partnerships involving third-party event marketing, promotions and productions.

What's Going On

Altitude Entertainment shared Mirror Moms, Altoona, PA's post. ... See MoreSee Less

MAMAS! Mark your calendars for a day to come shop vendors, participate in demonstrations, get pampered and enjoy some activities with your kiddos :) Friday, August 11th from 10 am-2 pm at the Logan Va...

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Our People

Candy Holliday

Candy Holliday

Candy Holliday has a five-year track record of putting smiles on the faces of event attendees at the Altoona Mirror. Before that, she worked as a fundraiser in the nonprofit community and remains well connected there. She is the mother of three amazing daughters, a wife of 22 years and a Penn State graduate with a Bachelor of Science degree. Candy is ready to get your event started!

Contact Candy



Cheyenne Mayernick

Cheyenne Mayernick

Cheyenne Mayernick is proud and excited to be a part of Altitude Entertainment! She is a recent Penn State graduate with a bachelor’s degree in Business. She joins the Altitude team with her enthusiasm, keen eye for detail, and creative outlook. Cheyenne looks forward to taking your event to great heights!

Contact Cheyenne



Madalyn McCaulley

Madalyn McCaulley

Madalyn McCaulley graduated from Penn State University in 2016 with a degree in Public Relations. She is passionate about event planning and working with nonprofits. Madalyn is excited about starting her career with Altoona Mirror and Altitude Entertainment!

Contact Madalyn



Will Jones

Will Jones

Will Jones comes to Altitude Entertainment with more than 10 years of experience as a successful producer and promoter with P&J Productions. An award-winning playwright and composer, Will has written and staged regional productions, independent films and co-produced and developed New York shows. Will is excited to be a part of Altitude Entertainment.

Contact Will



Our Market

The Altoona area is strategically located on Interstate 99 between Pittsburgh, Philadelphia and Washington, DC. We are in the promotion and drawing range of State College (home of Penn State University), Johnstown and Cumberland, Maryland.
Total population within a 50-mile radius of Altoona is more than 350,000.